In 2001, Dave Allison, a packaging assistant manager for American Honda Motor Co., Troy, OH, recognized a need to reduce damage rates on deliveries of windshields to AHM dealers. Improvements in shipper packaging design were crucial to solving the problem.
Enthusiastically confronting the challenge, Allison proceeded to identify the specific weaknesses in the current design and then evaluated 14 alternative glass packaging styles over an eight-month period.
