Kezzler, a global leader in serialization technologies, has recorded over half a million consumer interactions during a 24-hour period. The achievement comes as the company announces that in 2019 over six billion products will carry unique Kezzler codes worldwide. Kezzler’s technology is used to give every item a unique, secure and traceable identity. Its patented, scalable solutions are deployed by global brands worldwide in multiple industries including food and beverage. Brands that have deployed Kezzler’s solution to date range from Reckitt Benckiser and Pfizer Viagra in Asia to Mondelēz Toblerone in Europe and Honeywell in the USA. The codes can be applied to products for the purposes of brand protection, supply chain visibility, consumer engagement or a combination of all three.
Speaking on the milestone Kezzler CEO Christine Akselsen says, “This remarkable achievement is the product of 16 years pioneering innovation in the industry with the objective of delivering solutions to real-world problems such as counterfeit goods and unauthorized distribution, changing regulatory requirements and the need to build consumer trust.”
Kezzler meets these challenges by digitalizing billions of individual products in the supply chain. "Our focus remains on achieving this in a way that promises high flexibility and scalability with low operational burden. In this way we can support our mission to build a world of authentic, transparent and connected products,” says Akselsen.
“Interactions consist of consumers scanning a product with their phone in order to validate its authenticity or to find out more information about a product and its contents," says Kezzler CTO Johan Borg. "Depending on the project and the brand, scans can also offer more complex functionality, for example, the ability to link a product to specific images and videos to be shared with friends and family, or provide a way for brands to have further dialogue with their customers, offer discounts and elevate the product experience.”
Kezzler codes can be embedded into QR codes, NFC or other labels and placed on the product. Brands can also opt to pre-serialize their products, for example through Kezzler’s joint offering with global packaging leader Amcor Group - MaXQ. With MaXQ a unique code is integrated into the product packaging that can simply be activated at a later stage via the cloud.
