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Growth of flexible packaging brings demand for innovation

Creative packaging, specialty closures, and intelligent indicators are on the rise within the flexible packaging industry, according to the “2019 Flexible Packaging Assessment Report” by PMMI Business Intelligence.

The growth of e-commerce is creating a demand for more creative and customized flexible packaging options.

Specialty closures are another area of demand, and manufacturers believe they enhance the quality of premium flexible packaging and improve the overall user experience.

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