Packaging World:
What was Hershey’s involvement with the early stages of the SmartLabel?
Deborah Arcoleo:
We did some consumer research in early 2014 and used those insights to develop and test a prototype of a mobile transparency tool to deliver product information. We then partnered with our trade association, the Grocery Manufacturers Association (GMA), to sponsor and help lead a large, collaborative industry team to iterate and refine that prototype, and to complete the full design for the SmartLabel program.
