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Danone’s 3.2 million unique labels

Aqua d’Or, the Danish mineral water brand owned by Danone, is now selling 3.2 million of its water bottles in one-of-a-kind packaging.

Aqua d'Or's campaign involved 3.2 million unique labels.
Aqua d'Or's campaign involved 3.2 million unique labels.

Folienprint Rako, an All4Labels Group company, produced the water label campaign in two weeks using its HP Indigo 20000 Digital Press from HP and HP’s SmartStream Mosaic and PrintOSprint software.The labels for Aqua d’Or’s“Flow Your Way” campaign feature unique designs by Danish artist Emil Kozak expressing nature and individuality. The campaign is a collectables promotion for the Swedish and Danish market created to engage with millennials.

“Using HP digital printing, the labels tell the story of Aqua d'Or natural mineral water flowing for 300 years through the untouched Danish nature until reaching purity, using design elements of drops, waves, and skies,” says Line Jorgensen, Brand Manager at Aqua D´Or. “The collaboration with HP digital printing and Danish artist Emil Kozak and HP made it possible to create these 3.2 million distinctive and creative labels.”

Eleven design patterns based on Aqua d’Or’s story elements were converted automatically into unique creations by HP Mosaic print software. Aqua d’Or launched the special edition on August 30 at an event in the center of Copenhagen, where the water bottles were exhibited in an art gallery. In a live printing experience for the 200 guests, posters of Emil Kozak’s designs were also printed by Damgaard-Jensen in Denmark on HP Latex printers on site and signed by the artist.

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