Bottle sports a gripping redesign

Coca-Cola North America introduced in April a new bottle design for its Powerade sports drink that's easier to hold and grip.

Pw 11293 News Powerade

With its new silhouette, the 20-oz bottle differentiates Powerade from the competition. Last year, Powerade sales doubled the category growth in the first three quarters of the year.

“Powerade is all about defying conventions,” says Michael La Kier, Powerade senior brand manager. “The functionality of the new bottle reflects our bold attitude, and our commitment to put consumers first. It is easy to grip, easy to open, and easy to use on the go, which consumers told us were important features they wanted from a sports drink.”

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