Off The Shelf: Stand-up pouch for rice delivers innovation

Lundberg Family Farms recently launched a new pouch for its organic rice that employs Velcro® closure technology that allows consumers to easily open and reclose the pack without having to align zippers.

Jim Butschli
Feb 19, 2013
Companies in this video
Peel Plastic Products Ltd.
Velcro USA Inc.
ALLIEDFLEX® Technologies, Inc.
Videos from ALLIEDFLEX® Technologies, Inc.
View more »
Velteko Modus 400
Velteko Modus 400
Jun 13th, 2026
NEXES Filling Dog & Cat Food
NEXES Filling Dog & Cat Food
Apr 9th, 2026
NEXES Premade Simplex Standard Model
NEXES Premade Simplex Standard Model
Apr 6th, 2026
View more »
Discover Leading Suppliers
Recommended
Discover Leading Suppliers
Related Stories
Pw 381422 World Of Packaging Globe Social Globe Images
Home
ALLIEDFLEX® Technologies, Inc.
Pw 51008 Antler King
Flexibles
Seed mix entices in new windowed bag
IMPROVED FRESHNESS & SALES. Bean sprouts packaged in the oxygen barrier film bags have yielded prolonged product freshness and increased sales.
Flexibles
Freshness extension for fresh produce
ACTEGA: Packed with Expertise for every surface. Let's Talk Packaging
Sponsor Content
ACTEGA: Packed with Expertise for every surface. Let's Talk Packaging
Machinery Basics
View More »
Maxresdefault 67c1de1c5078b
Thermoform/fill/seal
Video Explainer on Thermoforms and Vacuum Packs for Proteins
Package This guide cover featuring liquid filling equipment machinery and packaging solutions from Packaging World and ProSource 2026
Filling/capping, liquid & viscous
A Video Overview of Liquid Filling Machines
Vertical form/fill/seal packaging equipment guide cover with machinery illustration and 2026 branding
Form/fill/seal - vertical
What Can You Package on a Vertical Form/Fill/Seal Machine?
Packaging This guide cover featuring packaging inspection equipment overview with bottle and magnifying glass illustration
Inspect/detect/checkweigh/x-ray
Quality Control Masters: The Ultimate Guide to Packaging Inspection Equipment
View More »
Top Stories
Professional headshot of a smiling woman with blonde hair wearing a dark blue top against a gray background
Confection/Candy
CPG innovator: Charlotte Ashcraft of Just Born Leads Packaging Redesign That Drives Multimillion-Dollar Equipment Overhaul
The project itself was a complete redesign of the Mike and Ike and Hot Tamales theater boxes, as well as the purchase of three new packaging lines.
Large diverse group of people posing together in a modern convention center or conference venue with geometric ceiling design.
PMMI News
Team 26 Races to Victory in the 2026 Amazing Packaging Race at PACK EXPO International
Five people in a video conference call displayed in a grid layout on a black background
Digital Transformation
End of the Line Video Series: PACK EXPO Show Recap
From left, Rebecca Lipscomb, VP, global regulatory affairs, INX International; (speaking) Laura Shimmin, associate director, global packaging R&D, Mars; Stefan Laske, head of R&D, consumer flexibles, Mondi; and Lowell Huffman, director of channel partnerships, rePurpose Global
Flexibles
Mars Building a ‘New Muscle’ with Chemistry to Address EPR, PPWR
Ideal for VFFS lines, it delivers superior grip on packaging film, food-safe compliance, and reliable performance even in demanding environments.
Sponsor Content
Ideal for VFFS lines, it delivers superior grip on packaging film, food-safe compliance, and reliable performance even in demanding environments.
Co-packers: the competitive gap is widening
Brands want more than low bids. See what automation, services, and sustainability mean for CM/CPs in 2026.
Read More
Co-packers: the competitive gap is widening
Your liquid filling supplier shortlist starts here
30+ suppliers across sachets, pouches, bag-in-box, and stick packs. Free, no search required.
Read More
Your liquid filling supplier shortlist starts here
Products
Industrial automated packaging machine with conveyor belt, control panel, and labeling equipment
Bradman Lake Showcases Next-generation Packaging Automation at PACK EXPO International
See Bradman Lake's FT-iFLEX Flow Wrapper, Intelligent Motion Loader (IML), SL903 End Load Cartoner, HS Carton Former, IL120 Carton Closer, and IB30 Bagger In Booth S-1742.
Pre-made Pouch Filling Equipment and AI-driven Connected Technology
Compact Electronic Vacuum Sensors and Switches
More Products
In Print
Packaging World October 2026
October 2026
Packaging World PEI Showcase 2026
PEI Showcase 2026
Packaging World September 2026
September 2026
Packaging World July/August 2026
July/August 2026
SubscribeArchives
Downloads
View More »
Industrial robotic arms packaging and palletizing cardboard boxes in a modern warehouse automation facility
Case/Tray Packing
Pack It, Stack It, Ship It
Scientist in white lab coat examines Persil and Somat products in modern laboratory setting with equipment and windows.
Recycling
Both a Brand Owner & Adhesive Supplier, Henkel Designs for Recyclability
Cobot palletizing solutions comparison matrix displayed on laptop and tablet screens showing FANUC and multiple vendor options
Robotics
Cobot Palletizers: Complete Supplier Directory
Packaging World logo with researched list of flexible packaging filling machines for liquids displayed on laptop and tablet screens
Filling, Capping & Closing
Flexible Liquid Filling Machines: Supplier Directory
View More »