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ProAmpac, Westlab Launch Recyclable Pouch for Bath Salts

ProAmpac a flexible packaging manufacturer, and Westlab, an international brand of luxury mineral bathing salts, introduces a recyclable pouch for premium bathing salts.

Westlab Photo

This content was written and submitted by the supplier. It has only been modified to comply with this publication’s space and style.

“Partnering with a leading brand like Westlab is critical in bringing to market the latest in sustainable flexible packaging innovations. Westlab’s forward-thinking along with ProAmpac’s material-science expertise proves that greener flexible packaging can support a variety of markets and applications,” states Adam Grose, chief commercial officer for ProAmpac.

These premium bath salts are the first commercial packaging application that uses ProActive Recyclable R-1050 film, part of ProAmpac’s ProActive Sustainability® product offerings. The pouch is considered recycle-ready and approved for polyethylene film collection streams.

“Westlab prides itself on being on the forefront of wellness. Therefore, providing consumers with packaging that is more sustainable is a must. ProAmpac’s film is not only recyclable, but it ran at-rate on our filling machines. This pouch is an all-around win,” stated Nigel Hargreaves, sales director, Westlab.

The new stand-up pouch includes a recyclable zipper closure and HD flexographic printing to ensure clear messaging and branding. Besides being a recycle-ready packaging solution, the new pouch contains almost 10 percent less packaging material compared with the non-recyclable version, without compromising product performance and safety.

“A key challenge ProAmpac faced when developing this recyclable, foil-free pouch was to deliver superior toughness and drop resistance for 1 kilogram of salt product inside while using less material,” stated Manuel Jaggi, product development manager for ProAmpac. “R-1050 not only delivers the durability required, but it also provides high heat resistance, which maintains filling machine efficiency. In addition, its high surface gloss gives the packaging a pop-off-the-shelf appeal.” 

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