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OFF THE SHELF: Arizona Rescue Water relies on packaging

Whether it's nutraceutical, vitamin-fortified, or just plain tasty and refreshing, Arizona Rescue Water uses packaging for shelf impact and differentiation. Jim Butschli reports.

Jun 4, 2010

Do you have a package that you think would be interesting for Off the Shelf? Send it to the editors for consideration at:

Packaging World Magazine
ATTN: Off the Shelf
330 N. Wabash Ave., Suite 2401
Chicago, IL 60611

AriZona Beverage

Redefine What’s Possible in Packaging & Processing—Register Now & Save!

The packaging innovations from PACK EXPO worth your attention.

The packaging innovations from PACK EXPO worth your attention.

Discover Leading Suppliers

Discover Leading Suppliers

Machinery Basics

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What Can You Package on a Vertical Form/Fill/Seal Machine?

Pt 26 11 Package Inspection Thumbnail

Quality Control Masters: The Ultimate Guide to Packaging Inspection Equipment

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A Look into the World of Cartoning Equipment

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A Look at Feeding and Inserting Equipment on the Packaging Line

Food-contact packaging sold in New Jersey now has until Dec. 31, 2029 ( not Jan. 18, 2027) to meet the state's postconsumer recycled content requirements, after NJDEP extended the exemption originally built into the Recycled Content Law.

N.J. Extends Food-Contact Packaging Exemption to Minimum Content Law to 2029

New Jersey's NJDEP pushed the compliance deadline for using PCR in food-contact packaging from 2027 to 2029, citing limited food-grade PCR supply and potential food-quality risk.

Cleveland Kitchen's classic dill pickle spears now ship in a 24-oz tub molded from 25% PureCycle recycled polypropylene by IPL Schoeller.

Recycled Polypropylene Reaches Retail Shelves in Cleveland Kitchen Tub

Bertolli is one of Deoleo’s primary U.S. olive oil brands, part of a global portfolio for which the company is working to increase recyclability, recycled content, and material efficiency.

Olive Oil Multinational Deoleo Tackles Circular Packaging

In coffee, human-designed graphics came closest to the hybrid approach, particularly on clarity and trust, suggesting a stronger role for familiar category cues in more tradition-driven products.

Consumers Weigh In on AI-Generated Packaging Graphics

What You Think You Know About Product Marking Has Changed

What You Think You Know About Product Marking Has Changed

Co-packers: the competitive gap is widening

Brands want more than low bids. See what automation, services, and sustainability mean for CM/CPs in 2026.

Co-packers: the competitive gap is widening

Discover How to Stay Ahead of the Competition at PACK EXPO International

See new solutions from 2,600 exhibitors. Gain insights from 150+ free educational sessions. From automation & robotics to real-time data insights, find the tech for your company’s future at North America’s largest packaging & processing event.

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Products

Schot Engineers to Showcase Process, Packaging, and Facility Engineering Services at PACK EXPO International 2026

Manufacturing plant leaders, engineering teams, and operations managers are invited to Booth LL-9410 to discuss practical engineering support for process, packaging, & utility systems design and project execution.

HMC Products to Showcase High-Speed IMF Series HFFS Pouching Technology in Booth S-3548 at PACK EXPO 2026

CL&D to Showcase Flexographic and Digital Printing Solutions at PACK EXPO 2026

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