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OFF THE SHELF: Arizona Rescue Water relies on packaging

Whether it's nutraceutical, vitamin-fortified, or just plain tasty and refreshing, Arizona Rescue Water uses packaging for shelf impact and differentiation. Jim Butschli reports.

Jun 4, 2010

Do you have a package that you think would be interesting for Off the Shelf? Send it to the editors for consideration at:

Packaging World Magazine
ATTN: Off the Shelf
330 N. Wabash Ave., Suite 2401
Chicago, IL 60611

AriZona Beverage

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Packaging World Annual Outlook Report 2026

Packaging World Annual Outlook Report 2026

Machinery Basics

Pt 26 8 Cartoning Equipment Thumbnail (1)

A Look into the World of Cartoning Equipment

Pt 25 7 Feeding & Inserting Equipment 2026 Thumbnail

A Look at Feeding and Inserting Equipment on the Packaging Line

Pre Made Bag Loading & Sealing Thumbnail

How Products are Loaded and Sealed into Pre-Made Bags and Pouches

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Learn About 4 Different Types of Wrapping Machines for Your Product

(l. to r.) Mark Longacre, senior strategist, market development, Formova, and Jordan Guhl, VP of sales, Formova

Before You Buy Robots: Critical Steps for Mobile Automation

Why operational discipline matters more than technology in mobile automation success.

A line operator monitors product at a Coca-Cola Consolidated facility. MUST's real-time data has helped operators and maintenance teams identify equipment issues faster and with less wasted film.

Coca-Cola Bottler Cuts Stretch Film Costs 20% with IoT Monitoring

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End of the Line Video Series: More Humanoid Robots, One-Handed Rx Bottles, and an NAW Trial Re: EPR

The campaign includes 12 special-edition stickers featuring soccer players representing 10 nations participating in the tournament.

Coca-Cola, The Hershey Company, and Casa Gallo Enhance the User Experience with Packaging

Chat Gpt Image Jul 16, 2026, 12 54 44 Pm

Four Takeaways from This Year’s Brand Owner Bootcamp

Is your packaging line built for connected packaging?

RFID, QR codes, and 2D barcodes are reshaping CPG operations. See how leading brands are adapting.

Is your packaging line built for connected packaging?

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Products

METTLER TOLEDO's X56 DXD+

METTLER TOLEDO Introduces X56 DXD+ Dual Energy Photon-Counting X-ray System with AI Capabilities

See METTLER TOLEDO's X56 DXD+, which detects low-density contaminants in packaged products while performing quality checks at speeds of up to 500 products per minute, at PACK EXPO International in Booth 2122!

Premade Pouch Filling and Sealing System

Labthink International, Inc. will be at PACK EXPO International

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Enticement Images Pw Researched List Retail Multipack 202611

Retail multipack systems: complete supplier directory

Researched List Images Retail Multipack Main

Retail multipack systems: complete supplier directory

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SPC Impact 2026 Examines Packaging's Path Forward

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RFID, QR, and NFC: Labeling for connected packaging