Speedy, one-stop packaging solution for chewing gum

Mondelēz International combines the package from one division and the cap from another division of one supplier company for a new Trident chewing gum brand for launch in Germany.

The chewing gum package combines a the 100-mL Pharma bottle with the Pharma Secure closure.
The chewing gum package combines a the 100-mL Pharma bottle with the Pharma Secure closure.

Mondelēz International was seeking a standard pack for the launch of its Trident chewing gum brand into the German market that could be produced within a short timeline without significant investment.

Working together, two divisions of the RPC Group—RPC Bramlage and RPC M&H Plastics—devised a solution combining two standard products: the 100-mL Pharma bottle from RPC Market Rasen (M&H Division) with the Pharma Secure closure from RPC Massmould (Bramlage Division).

The round Pharma bottle offers a light weight, easy handling, and a large decoration area for effective branding. The Pharma Secure closure incorporates a tamper-evident band for product security and features a finger lift for easy opening by the consumer.

The entire project was coordinated by Uwe Bühler, RPC’s Key Account Director for Mondelēz International, providing the customer with a single point of contact throughout.

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