Among the Diamond Award Finalists was Febreze One from Cincinatti-based Procter & Gamble. One of the best known brands in the P&G portfolio, Febreze encompasses a number of odor-eliminating consumer products in packaging formats ranging from plug-ins to aerosols to trigger sprayers. Now comes Febreze One, whose unique two-in-one formula makes it a double-barreled household aid: Use it for removing odors from the air, as consumers do with a metal aerosol can of Febreze Air Effects, or to remove odors from fabric, as consumers do with a HDPE trigger-spray container of Febreze Fabric Refresher.
In addition to its cross-over functionality, Febreze One features Flairosol dispensing technology found in neither the Air Effects aerosol can nor the Fabric Refresher trigger sprayer container. It is this dispensing technology that helped the package win a Dow Award. Also impressing the Dow judges is the fact that Febreze One is a refill concept aimed at minimizing packaging waste.
