Elegant glass bottle enhances shimmering liqueurs

In considering the package design for the product, the E&J Gallo Marketing Team says it wanted one that would catch the consumer’s eye by accentuating the delicious and beautiful shimmery fusion in the bottle. The resulting clear glass bottle has a tall, slender, tapered shape and is screen printed with clean and minimal, yet striking, graphics.

“The graphic design was informed by the swirl of the product,” says the team. “The label is defined by sweeping waves of color.” Dominating the design is the Viniq name in an elegant white font in the center of the bottle.

“Everything about the package—the tall bottle, the premium screen print, and the gorgeous exemplifies the beauty of the product itself,” says the team.

The Original variety was launched nationally in February 2015 and was so well received that E&J Gallo followed it with Viniq Ruby in May 2015. The liqueur is available in a 375-mL size for $12.99 and in a 750-mL size for $19.99. Says the team, “Consumers are enjoying the flavor and the look of Viniq Shimmery Liqueur. It’s unlike anything they’ve ever experienced, and retailers share the excitement.”