WestRock: Nasal pump

WestRock Company announces the launch of the HiMark® CR Nasal Pump, which is now in use for nasal medications in retail pharmacies across the U.S. The new packaging design was developed using patient insights and will facilitate a better medication usage experience, according to the vendor.

The new packaging integrates safety features that are both child-resistant (CR) and patient-centric. It was developed in advance of new regulations from the U.S. Consumer Product Safety Commission (CPSC) requiring CR packaging for any over-the-counter or prescription drug products containing imidazolines, which are found in commonly used nasal sprays and eye drops. Imidazolines are safe for directed usage but can cause serious adverse reactions in children when accidentally ingested.

WestRock incorporated specific features into the final package design as a result of consumer research, including the following:

• On-pack visual and tactile cues that communicate how to use the CR package

• Use of a simple range of motion to open the pump, without requiring extreme precision, making the package senior-friendly

• Audible indication and wiggle-free closure let users know they’ve closed the bottle securely

• Integration of the CR feature into the pump versus the removable cap; this ensures the highest level of protection for children by preventing access to the medication even if the overcap is left off or lost