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Absolut Testing Paper-Based Bottle Caps

Pernod Ricard spirits brand Absolut is in the prototyping phase of packaging format testing with a press formed, paper-based beverage cap application.

Absolut 1

While Packaging World tends to feature commercialized, shelf-ready packaging applications, projects still percolating in the prototype stage sometimes catch our eye. We first got wind that Sweden’s Blue Ocean Closures’ (BOC) paper-based bottle cap was soon to get a big brand on board back in March at a Smithers’ Sustainability in Packaging U.S. 2022 conference (article here). 

It turns out that fellow Swedish company Absolut, a Pernod Ricard brand, was the trailblazing spirits producer testing the BOC caps. The Absolut Company says it will develop the cap for use on its current glass bottles as an addition to existing cap solutions, as well as a possibility for future packaging innovations. There are likely to be several iterations of the cap through prototyping and testing stages in 2022, with plans to share it commercially in 2023. 20220518 Boc8

“We are still in the early stages of this project with Blue Ocean Closures, however, based on use of renewable raw materials to create a recyclable and biodegradable cap, we’re excited about the impact the change will make on the products’ sustainability,” says Eric Naf, Director Packaging Development at The Absolut Company.

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