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Baby teething biscuits bloom on shelf with a bold, colorful design

Differentiating its organic teething biscuit product from the competition, Sprout Organic Foods uses bold, appetizing colors and fruit and veggie illustrations to communicate its unique positioning.

Sprout Organic Teetherz capitalizes on the demand by parents for nutritious, clean-eating options
Sprout Organic Teetherz capitalizes on the demand by parents for nutritious, clean-eating options

Baby food company Sprout Organic Foods has entered into the high-growth rice-based teething biscuit arena with bold packaging and unique product flavors. Positioned as a “perfect starter snack for babies,” Sprout Organic Teetherz capitalizes on the demand by parents for nutritious, clean-eating options.

The Sprout Foods team selected The Biondo Group to create a dynamic brand presence with its packaging to visually stand out on the already-crowded organic baby-snack shelf as well as in the online environment. It was also essential Sprout Organic Teetherz fit within the overarching Sprout branding system, designed for its pouched baby foods and line of snacks.

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2024 PACK EXPO Innovations Reports
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Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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