Baby teething biscuits bloom on shelf with a bold, colorful design

Differentiating its organic teething biscuit product from the competition, Sprout Organic Foods uses bold, appetizing colors and fruit and veggie illustrations to communicate its unique positioning.

Anne Marie Mohan

Aug 31, 2019

Sprout Organic Teetherz capitalizes on the demand by parents for nutritious, clean-eating options

Baby food company Sprout Organic Foods has entered into the high-growth rice-based teething biscuit arena with bold packaging and unique product flavors. Positioned as a “perfect starter snack for babies,” Sprout Organic Teetherz capitalizes on the demand by parents for nutritious, clean-eating options.

The Sprout Foods team selected The Biondo Group to create a dynamic brand presence with its packaging to visually stand out on the already-crowded organic baby-snack shelf as well as in the online environment. It was also essential Sprout Organic Teetherz fit within the overarching Sprout branding system, designed for its pouched baby foods and line of snacks.

The Biondo Group

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