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Chocolatier taps windowed carton to add gift-wrap look

Hardys opts for a windowed package made of three different substrates for a stylish finish.

Pw 266337 Hardys 1 113308

When British chocolatier Hardys was looking for a package to complement its chocolate selection, they wanted a design to elevate customer perception with a gift-wrapped look. Numerous windowed cartons were sampled, but nothing compared to the Schur®Star Box Bag from Schur, according to Hardys.

“We chose the SchurStar Box Bag as it exclusively makes a package with three different substrates. We chose a solution with a window, made of a laminate on three sides, and the two side gussets in a metallized film. The latter adds a stylish finish to our print design,” says Daniel Brower, Managing Director of Hardys.

The box-shaped bottom construction of the ShurStar Box Bag allows the package to stand completely stable, irrespective of weight and contents.

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