When British chocolatier Hardys was looking for a package to complement its chocolate selection, they wanted a design to elevate customer perception with a gift-wrapped look. Numerous windowed cartons were sampled, but nothing compared to the Schur®Star Box Bag from Schur, according to Hardys.
“We chose the SchurStar Box Bag as it exclusively makes a package with three different substrates. We chose a solution with a window, made of a laminate on three sides, and the two side gussets in a metallized film. The latter adds a stylish finish to our print design,” says Daniel Brower, Managing Director of Hardys.
The box-shaped bottom construction of the ShurStar Box Bag allows the package to stand completely stable, irrespective of weight and contents.
According to Schur, superior flexographic printing offers additional differentiation options. The characteristic bottom construction can be combined with a range of features: A window to give a glimpse of the contents, a zipper to offer reclosability, and a tearstrip and laser scoring to ease opening—to mention a few.
Hardys, which never forgot the magic of the great British sweetshop, owns a chain of sweet shops in all of the major tourist destinations in the U.K.; the full product range is also sold online. Hardys offers high-end confectionery in a variety of pack formats printed with iconic attractions of the surrounding area. While Hardys’ offering satisfies consumers wishing to enjoy a treat on the go, the company is equally focused on providing a high-end range for gifting. Hardys chose to make the pack content specific with embossed header cards—as this combination facilitates an extensive range with significantly reduced pre-press costs. The metallized side gussets add an extra dimension to the prominent appearance.
“We are delighted with SchurStar Systems' quality and their seemingly endless innovations; we are already looking to replace some of our existing packaging with the SchurStar Box Bag,” Brower says. “Given the striking appeal of this new pack format, samples are also being prepared for the more exclusive retailers.”
According to Schur, the SchurStar concept offers an efficient packing process, safe product processing, and bag constructions that provide more marketing opportunities. Changeover between varieties, bag sizes, or bag constructions requires only a few minutes; there are no set-up times, the system is easily integrated into an existing process, and filling can be fully automatic, semi-automatic, or manual—the latter to ensure that exclusive and delicate products are carefully placed in the pack. SchurStar bags are premade to any specific customer requirements, and a variety of barrier qualities and individual gauges matching the product requirements is available.
