Package doubles as razor's carrying case

Schick brings a new dimension to convenience in the shaving aisle for its Quattro for Women Go! brand. On-the-go women can take this four-bladed razor with metal handle anywhere, as it comes in an injection-molded clear, reusable travel case that is stylishly secured by a printed shrink-sleeve label and a header card. By making the package the carrying case, Schick eliminates the need to discard the polyvinyl chloride blister upon opening the package for the first time, a common ritual with other razors.