Shapes, structural and graphic design can all influence shopper decisions. In the coming decade, packaging that employs nanotechnology will likely provide additional shelf differentiation.
In its report, “Global Nano Packaging Market 2013-2023: Opportunities for Nanotechnology.” Visiongain Ltd., a London-based information provider for pharmaceutical and other industries, provides an in-depth analysis of the latest trends in the global nanotechnology packaging market.
“Visiongain understands that the nano packaging market will register robust growth,” notes a summary of the report, which identifies emerging economies, consumer spending behavior, sustainability, economic recession, rising GDPs, and demographic changes as trendsetting factors that will affect the market.
“The availability of nano packaging can provide some differentiation as it constitutes a unique, new form of packaging that has captured consumer attention,” says the summary of the report, which “expects the global nano packaging market to attain $20bn in 2013.
“The global increase in competition has meant that the contemporary consumer has become more prudent and careful in their purchasing decisions and this has been even more important given the saturated nature of the shelf life. As a consequence, consumers have become more sophisticated and are looking for a higher level of quality in packaging than they are generally used to. The economic crisis has meant that this higher level of packaging quality is being demanded at an affordable price and consumers seem to be benefiting from this.
“Some of the features that nano packaging has to offer have been able to address the needs of the increasingly demanding consumer. Consumers are looking for extended shelf life to allow for flexibility in consumption, and this is an area that nano packaging has been able to address. There is a continuing research currently being conducted on the topic. The strong barrier properties of nano packaging are one of its most redeeming features and will play a considerable role in driving growth.”
The 110-page report includes 103 tables, charts, and graphs quantifying and forecasting the nano packaging market. The report provides an analytical overview with detailed sales projections and analysis of the market, the competitors, and the commercial drivers and restraints. It looks forecasts the use of nanotechnology in packaging for various markets, including food, beverage, healthcare, and personal care.
The report is available in single-user copies for GBP1699; as a departmental license that entitles up to five individual users for GBP2999; as a site license that allows company access at one location for GBP4999; and as a global license that permits the entire company worldwide to access the information for GBP6999. To order this report, contact Miriam Zatkova by phone at 011.44 (0)207 549 9971, or by email ([email protected]).
