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How to sharpen packaging's defense against tampering and counterfeiting

Packagers have honed the protection packages offer against tampering and counterfeiting in three decades since the Tylenol crisis.

Yet, two technologies have emerged since that are weakening protection. They are:

* The computer’s power to scan and faithfully reproduce package graphics.

* The Internet’s power to find willing packaging component suppliers, and the Internet’s power to find customers unconcerned about package or product pedigree.

The result is that today’s packagers have to address both store shelf attacks, and they have to preclude “for profit” disruption of branded products throughout the supply chain.

A strategy for packaging security has to follow a model of “layered” protection, adding tamper-evident features at every level of packaging. The goal is to deny tamperers and counterfeiters their key need—avoiding detection until after their product has been converted to cash and after they are safely beyond any linkage to the improper goods.

For packagers, this means setting up a framework to make it easier to detect tampering, which, in turn, makes counterfeiting and tampering more difficult.

That framework should be a formalized, cooperative “quality system” with input by all critical areas. This does not mean that everyone needs to know exactly what has been done; however, the system must assure that all appropriate measures have been taken.

Without such formalization, counterfeit prevention measures can be undermined by changes in personnel, new pack designs, or various cost-saving programs. Close examination of many over-the-counter products will reveal that today, there may not be as many tamper-evident features as there were in 1985, two years after the Tylenol crisis.

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