Kick off 2026 with a competitive edge at PACK EXPO East. Register now!
Get a jump on your 2026 goals at PACK EXPO East. Put projects in motion, accelerate timelines and solve challenges—all in one trip to Philadelphia.

Redesigned cup builds sales for Triballat-Noyal yogurt

France-based dairy firm works with its supplier on specialized materials, cup shape and f/f/s machine for its 125-g yogurt cups.

France-based dairy firm works with its supplier on specialized materials, cup shape and f/f/s machine for its 125-g yogurt cups.
France-based dairy firm works with its supplier on specialized materials, cup shape and f/f/s machine for its 125-g yogurt cups.

Triballat-Noyal, a third-generation family dairy business based in Noyal sur Vilaine in Brittany, France, worked with IMA Dairy & Food USA (formerly Oystar USA) to develop a unique 125-g cup for its organic yogurt brand Vrai.

Made of polystyrene (PS) foil, the cup features an innovative curvilinear square bottom, which makes it easier to spoon out the yogurt. IMA Erca worked closely with Triballat-Noyal to create a modern design for the cup that would draw consumer attention amid an increasingly cluttered organic yogurt shelf space. The new packaging helped the brand gain a significant spike in market share.

Get a jump on your 2026 packaging & processing goals at PACK EXPO East.
Be the first to find what’s next in packaging & processing at PACK EXPO East. See new solutions from 500 exhibitors, uncover creative ideas for 40+ verticals and gain inspiration from free sessions on industry trends—all in one trip to Philadelphia.
REGISTER NOW & SAVE
Get a jump on your 2026 packaging & processing goals at PACK EXPO East.
The AI revolution in packaging robotics is here
Robots that see variations, adjust grip pressure automatically, accept plain-English commands, and predict their own maintenance. Discover how AI is transforming packaging operations.
Read More
The AI revolution in packaging robotics is here