Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Chewing up market share (sidebar)

Lasers sweeten coding for gum packs

The highly readable laser code (below left) is applied in-line, to a variety of Warner-Lambert1s 8- and 16-count packs of slab g
The highly readable laser code (below left) is applied in-line, to a variety of Warner-Lambert1s 8- and 16-count packs of slab g

Taking a deep breath within the Adams Brands Manufacturing plant of Warner-Lambert Canada fills the lungs and sinuses with the unmistakable aroma only a gum and candy plant can produce. It's a wonderful smell, but the sugar dust that creates it can prove unpleasant for coding equipment.

Prior to increasing the size of its individual gum pieces, and creating a new 8-pack, the Scarborough, Ontario, plant used a pad-stamping process on the gum's paper overwrap. "We used metal characters positioned onto a wheel that actually stamped a code onto the pack," explains Norm Medeiros, manager of manufacturing engineering for Warner-Lambert Canada. "It wasn't a very effective process.

"When we made the changes we wanted to upgrade our coding method," he continues. "We couldn't go with ink-jet printing, though, because our new flow wrappers create a heat seal along a common area that's used to create two side-by-side packs simultaneously. The ink may have melted and caused code smudging. We needed a quality code that would work with our wrapping equipment." Enter a company called Directed Energy, Inc. (Irvine, CA).

In October '94, Domino Amjet (Gurnee, IL) acquired the technology and proprietary rights to a laser coder product line from DEI. DEI manufactured a carbon dioxide laser coder known as Digital Direct Coder that Warner-Lambert Canada opted to use in May '94. "When we purchased our first machines, we had a lot of headaches," admits Tony Lapolla, project engineer/plant automation.

"The sugar dust that is part of our plant's environment caused difficulties on the sensitive circuitry and wiring," he continues. "We're aware that any machine start-up will have its share of difficulties, but we had so many. For example, our laser tubes lost power, due to CO2 leakage. We also had numerous RF-module faults that occurred due to electronic issues and sugar dust. Furthermore, we had to bring a PC to each machine to input code dates for specific products. This was very cumbersome for operators to perform. We needed a network solution."

Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics