The front page story described how Pepsi's Argentinian "superbottler," Buenos Aires Embotel-ladora SA, or Baesa, is facing insolvency. Though certainly not the only cause for the collapse, Baesa's packaging decisions didn't help, the article said. Instead of the common returnable glass bottles, Baesa packed new products in cans and plastic containers. The article also said that according to former Pepsi officials, new bottling lines were installed hastily and workers trained poorly, resulting in the lines being shut down frequently. "Even now," the story says, "Baesa discards roughly 10 times as many bent or punctured cans as competing bottlers do, industry executives say." The article goes on to say that it isn't clear just what steps Pepsi will take to turn Baesa around.
Packaging issues can't be overlooked
An August 30 Wall Street Journal profile of Pepsi's woes in Brazil is a reminder of how critical a role packaging can play in the international cola wars.
Sep 30, 1996
Machinery Basics
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now