Who among us has not had this shopping experience, where we’re confronted with what seems like an avalanche of products? Eventually, all senses become engaged, and the subconscious tracks and registers the total “product” encounter, helping us make a purchase decision and, most likely, laying the foundation for a repurchase decision.
Package and product researchers and designers need to work in unison to deliver products that make purchase and repurchase easy for the consumer. The PTIS Product Formula© (see above) suggests that many factors are closely linked in the consumer’s unconscious or subconscious when a product is purchased. If there are disconnects among any of these factors, or senses, the consumer will challenge and often reject the product.
