Bulldog-Mentality Changeover Tactics

Look beyond the more obvious mechanical-side opportunities. Efficiencies lurk in operational procedures, especially when the relationship with a customer is strong.

New machines, such as this secondary packaging system, offer a tool-less changeover by using digital counters for preset positio
New machines, such as this secondary packaging system, offer a tool-less changeover by using digital counters for preset positio

Each hour of downtime on a production line costs a contract packager $10ꯠ to $20ꯠ. That estimate comes from John Henry, who ought to know. Over a 30-year career in packaging, he has been asking clients across industries about their costs. He has also managed operations for a major pharmaceutical plant.

Changeover is the leading contributor to downtime in attempting to run a packaging line efficiently. Components and products need to be removed from a line or machine. Changes or adjustments to machinery are required ahead of the next production run. Once the line restarts, it needs time for “rejects” and tweaks before returning to optimal running speed.

Effective changeovers are important in navigating the frequent stops and starts of a contract packaging line. When contract packagers look for additional efficiencies, initial attention typically defaults to the mechanical side. But some underestimated solutions reside in operations, says Henry, founder of Changeover.com, a consultancy.

Four tactics

Henry believes contract packagers can reduce changeover downtime by implementing these four tactics:

1. Improve the on-floor organization of the plant.

2. Document production procedures and make them accessible.

3. Optimize scheduling.

4. Reduce or eliminate variations in components and packaging materials.

Quick changeovers should be a key element of the business model for any contract packager that wants to be a serious player in the current packaging environment. Success requires, in part, an understanding of what’s occurring in stores today. Consumer product goods companies (CPGs) are no longer calling the shots; the leading retailers are dictating which products they stock in their stores and how they are packaged and displayed.

Troy Totten, flexible supply and commercial manager at Masterfoods USA, offers this CPG perspective to contract packagers: “It’s no longer our responsibility to tell you where the market is going. The market is being led by the retailers. Go to Wal-Mart and watch how they change their pallet displays. Understand what the drivers are and build your business model around it.”

More SKUs, shorter runs

Retailers are demanding packaging that responds to their particular merchandising strategies. One trend is promotional packaging that changes frequently to produce incremental sales. Another is packaging that signals the value proposition of a particular distribution channel—even for an individual retailer within a channel. CPGs are answering the challenge with extensively customized packaging.

How do these trends affect a contract packager? The number of SKUs has proliferated and packaging runs are becoming shorter. These factors require more frequent stopping and starting of packaging lines to accommodate materials changes, equipment cleaning, and mechanical adjustments.

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