Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

On-line case printing supports ECR at Borden

In addition to simplified inventory, faster changeovers, and material cost savings, on-line case coding at six Borden plants means faster response to customer needs.

An array of print heads on both sides of the conveyor leading to finished goods inventory lets Borden print variable information
An array of print heads on both sides of the conveyor leading to finished goods inventory lets Borden print variable information

North America's largest pasta company recently completed a $16 million multi-plant installation of on-line case coding equipment that has freed up loads of warehouse space, reduced knocked-down case inventory significantly, and saved thousands of dollars in corrugated costs.

The company is Borden, which is based in Columbus, OH. But the upgrade began in the firm's St. Louis facility, where knocked-down cases used to come from corrugated suppliers with brand logos, product description, case counts, and other information all preprinted. Now that information is printed on line by computer-controlled ink-jet equipment supplied by Marsh Co. (Belleville, IL), so the identical case can be used for a broad range of product types or brands. This makes case ordering so much simpler that knocked-down case inventory in the plant has dropped from 1.8 million preprinted units to 600ꯠ.

In addition to occupying excessive amounts of warehouse space and being more costly than unprinted cases, preprinted corrugated cases were a drag on packaging productivity. Each time one of the 22 packaging lines in the plant had to be changed to a new SKU, plant personnel had to spend an average of 30 minutes locating the preprinted cases-if they were in stock-and loading them into the case packer's magazine. And this in a plant that operates around the clock, seven days/week.

Though this worked for decades, it flies in the face of Efficient Consumer Response, a leading distribution theory of the day that pushes manufacturing and packaging as close to the consumer as possible. Borden management knew a change was in order.

"The paradigm was to run the production lines with whatever corrugated was in stock," says Borden engineering manager Kurt McClellan. "We weren't customer-driven, we were supply-driven."

Borden's product testing and research group identified Marsh as the on-line case-coding vendor of choice because its systems had already been proven in the field. "We wanted something that was an off-the-shelf product at Marsh," says Kim Mitchell, project manager for package development at Borden's research and development center in Syracuse, NY. "Other vendors said, 'We can do this,' while Marsh said 'We already have.'"

Case consolidation

Paving the way to Borden's current on-line case printing capabilities was an ambitious case standardization effort. With assistance from TOPS Eng. Corp. (Plano, TX), Borden optimized its case sizes and pallet configurations. Companywide, it reduced the number of case sizes from 450 to 80. It also consolidated its corrugated purchasing primarily with Stone Container (Chicago, IL) to take advantage of economies of scale.

Since the move away from preprinted cases, the only information printed on a Borden case by its maker is a material specification and a case specification number. Production runs are organized by case size. So many different runs now call for the same case size that a line may run for days without requiring a change in cases. When going from one pasta type or brand to another, the line operator simply scans a bar code and the new information to be printed on the case is quickly downloaded to the on-line print stations. It might take five minutes where it used to take 30 to locate and load preprinted cases.

At the St. Louis plant, now mounted shortly after the case packer discharge on all 22 lines is an ink-jet print station consisting of the following Marsh components:

* two single-head 96-dpi print heads (one on each side),

Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability