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Shrink-wrapped protection for white goods

When a British manufacturer of freezers and refrigerators entered a more upscale segment of the market, shrink film was the packaging material of choice.

When they?re conveyed into the shrink-film machines, the refrigeration units already have top and bottom end caps and interlocki
When they?re conveyed into the shrink-film machines, the refrigeration units already have top and bottom end caps and interlocki

When LEC Refrigeration of Britain recently launched its Era line of refrigerators and freezers aimed at middle-market consumers, it was new territory for the firm. Traditionally, LEC had focused on the lower end of the domestic refrigeration market, where units top out at £300 (US$480) instead of £500 (US$800) like the new line. LEC is headquartered in the West Sussex town of Bognor Regis in England.

With the new products came a brand new $59 million plant in which to manufacture the line and a new way of packaging, as well: shrink wrap in place of corrugated.

"Packaging material cost is higher using shrink wrap compared to a plant where corrugated boxes are used," admits Ian Truin, LEC sales and marketing director. He declines to quantify the cost difference. "But," he continues, "damage is reduced with the shrink-wrap approach, and when these units are more costly to begin with, paying for added protection is a sound investment."

The reduction in damage is due partly to the simple fact that now the expensive white goods are always visible to whoever is handling them. When they're encased in corrugated, it's too easy for a fork lift driver to forget how susceptible to damage a freshly painted refrigerator side panel can be.

Obviously, mishandling can still occur. But when it does, LEC appreciates that it's visible through the shrink wrap. With corrugated, the potential for product with unseen damage reaching the consumer's home is always a concern.

High-volume throughput

LEC needed an automatic shrink-wrapping system capable of sustaining high-volume throughput. It met its requirements by installing two shrink-wrapping systems from KL Lachenmeier, a Danish firm represented in the U.S. by Global Marketing Management (Charlotte, NC). Each machine is capable of wrapping 150 units/hr, 24 hours/day. LEC's throughput is slightly less, but at 125 units/hr each, the combined capacity is everything LEC needed.

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