Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Alka-Seltzer labeling blunder leads to recall

Labeling on foil blister cards was printed in reverse for less than 4% of the packages in the lot.

“Bayer initiated the recall after identifying that the labeling on the foil blister card of certain packages within the lot (less than 4 percent) were printed with the label reversed,” according to an article on Pharmaceutical Online.

The big problem is this is a combo pack of both day and night liquid gels, and the label for each was incorrectly positioned on the other. So conceivably, a consumer could take the night-time dose which contains antihistamine, thinking they were taking the daytime dose which does not contain antihistamine, and suffer an adverse reaction to antihistamine. Bayer initiated the recall after consumers reported problems.

What I find fascinating is from all the packaging lines I have seen, and all the controls and redundant features (sensors, imaging systems, etc.) that are put in place, I cannot imagine an error like this getting past quality control.

Of course, we will probably never know what happened, but what I wouldn’t give to be a fly on the wall. Not blaming Bayer--Murphy’s Law, I guess?

Get your daily dose of global packaging trends, follow me on Twitter.

Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Coding, Marking, and Labeling Innovations Report
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability