Senior editor Anne Marie Mohan talks with Pranav Goenka chief advisor, global program development at the Alliance to End Plastic Waste about the organization's U.S. Flexibles Program and its report on flexible packaging recycling.
Goenka outlines a three-step strategy—mapping end markets, designing targeted interventions across the value chain, and demonstrating solutions in partnership with communities and other organizations—to build trust and scalability into the system.
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