According to iVillage/SheSpeaks, female shoppers
who go online before going to the store are primarily looking for
coupons and discounts. Online coupons are "especially influential" in
their purchases of food, beauty and household goods. Emails from
companies and reading other consumers reviews of products online are
also strongly influential, according to the survey. Women also go online
to find product information and descriptions, pricing and information
about environmentally sustainable packaging. According to the research,
"the environment plays a heavy role in today's market research and how
women view brands. Seventy-five percent of women place heavy value on
the importance of sustainable packaging, and 50 percent of women are out
to encourage other women to purchase certain products based on how they
affect the environment."
Source: Adweek.com
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