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P&G unveils first recyclable shampoo bottle made with β€˜beach plastic’

Beginning this summer, P&G will offer its Head & Shoulders shampoo in a limited-edition recyclable bottle made in part from material collected from plastic waste found on beaches.

The new supply chain will involve thousands of volunteers and hundreds of NGOs collecting plastic waste found on beaches.
The new supply chain will involve thousands of volunteers and hundreds of NGOs collecting plastic waste found on beaches.

Representing the world’s largest production run of its kind, according to Virginia Helias, Vice President of Global Sustainability for Procter & Gamble, 10,000 bottles of Head & Shoulders shampoo made from 25% post-consumer recycled β€œbeach plastic” that are also recyclable will be launched this summer for a limited time in French retailer Carrefour. The bottle is the result of a partnership between P&G, upcycler TerraCycle, and French recycling and waste recovery company SUEZ Environnement.

β€œA year ago at the World Economic Forum in Davos, the Ellen MacArthur Foundation challenged us all to drive greater recovery and reuse of plastics,” says Helias. β€œProcter & Gamble has long been inspired by the foundation’s message for plastic to never become waste, and collaboration is the only way to truly drive progress. To make the unrecyclable recyclable, we reached out to recycling experts from TerraCycle and SUEZ to pioneer an approach to make the world’s first recyclable shampoo bottle made with beach plastic.”

Collection of the plastic from beaches in the U.K. and France and initial sorting of the material is handled by TerraCycle. Explains CEO and founder Tom Szaky, the collection of 2,600 tons of PCR beach plastic for the project was enabled through TerraCycle’s relationships with NGOs, non-profits, and other organizations already engaged in regular beach cleanups. TerraCycle provided the supplies to send the collected waste back to its facilities and paid the shipping costs. β€œThese groups already care about environmental issues, so the fact that this waste is now recycled instead of being sent to landfills and incinerators is a great benefit,” he says.

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