The digital transformation of business has been widely discussed for years now. While perspectives on this industry-changing evolution vary, a few facets of it are becoming more clear as companies increasingly apply digital technologies to improve specific aspects of their operations. Many of the steps taken by New Belgium Brewing serve as good examples of how this is happening.
New Belgium Brewing is the fourth largest craft brewer in the U.S., producing 850,000 barrels of beer a year with distribution in all 50 states. But in 2011, the company ran headlong into a major constraint. The new bottling line it installed in 2007 to accommodate the company’s double digit growth hit capacity.
