New Nestlé wrapper in Switzerland comes under fire

The relaunch of a popular chocolate brand owned by Nestlé is causing environmental concern in Switzerland.

Apr 30th, 2006

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A month after splashy relaunch, a consumer association revealed the "wrapper" for 100g of chocolate weighs 50g and is made from the type of PET that cannot be recycled. Nestlé insists this luxury purchase is for gift giving and deserves an expensive looking package. Swiss Federal Environmental Office calls it a step in the wrong direction away from sustainability.

Source: Swiss Info

This article was from the April 24 issue of Global Packaging Minute, a monthly read of "hard-hitting and off-beat packaging news from around the world" edited by Packaging World associate publisher Jim Chrzan.

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