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P&G uses Life Cycle Assessment for Sustainable Packaging Design

Victoria Jung, Packaging Technology Leader for P&G’s Surface Care Portfolio, explains how the company uses LCA to guide its packaging design, using Swiffer, Mr. Clean, and Dawn as examples.

Consumers are increasingly demanding greater transparency and sustainability from the companies they buy from, especially when it comes to the household products they use every day and how they’re packaged. Procter & Gamble is one of the largest consumer goods companies in the world, with billions of people using its products globally. In this Q&A, Victoria Jung, Packaging Technology Leader for P&G’s Surface Care Portfolio, shares how the company uses carbon-based life-cycle assessments (LCAs) to improve the sustainability of its home care products and packaging.

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