Herbal Essences, one of P&G’s most iconic brands, in November introduced five shampoo and conditioner collections in primary packaging made from Eastman Renew resins with 50% certified recycled plastic, a material that uses an advanced (non-mechanical) recycling technique. The two companies have a long history of partnership, with Eastman supplying P&G a variety of specialty materials–either directly or indirectly via molder/converter partners. In this new project, the Renew material used to produce the new Herbal Essence bottles is a PET material using injection stretch blow molding (ISBM).
P&G and Herbal Essences' PET Bottles Move to 50% Chemically Recycled PCR
Herbal Essences will be the first P&G brand to use Eastman Renew molecular-recycled plastic in its packaging.
Dec 7, 2021
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