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Defunkify Helps Remove 41K Pounds of Ocean Plastic

To offset its plastic packaging footprint, bio-based household cleaning products company Defunkify partners with rePurpose Global to help fund the removal of plastic waste headed into marine ecosystems

Currently Defunkify’s packaging for its liquid laundry detergent products consists of high-density polyethylene bottles made with 25% post-consumer recycled material.
Currently Defunkify’s packaging for its liquid laundry detergent products consists of high-density polyethylene bottles made with 25% post-consumer recycled material.

Despite its playful name, household cleaning products company Defunkify is quite serious when it comes to “defunking” consumers’ laundry, carpets, kitchens, and bathrooms—basically anywhere in the home that’s funky—in the most effective and sustainable way possible. The Eugene, Ore.-based company was founded in 2019 to eliminate the gap between “green” products that don’t clean very well and hard-working brands that contain toxic chemicals. In the process, it sought to redefine what’s possible in terms of safety and sustainability.

For its laundry detergents, stain and odor remover sprays, and all-purpose cleaner, Defunkify uses bio-based ingredients that the company’s Chief Sustainability Officer, Eddie Rosenberg, says offer “phenomenal cleaning properties.” He adds that the company’s “back-to-square-one approach” has allowed it to develop the most effective, safest products on the market.


Watch video    Watch video, “Sustainably Minded E-Commerce at Your Front Door.”

But Defunkify’s mission doesn’t end with its products; the environmental friendliness of its packaging is equally important. Explains Rosenberg, “Sustainable packaging and business operations have always been a core pillar in Defunkify’s DNA, and every decision we make is rooted in science and empathy to foster a better, cleaner future. Why? Because we don’t want future generations to live with more microplastic trash and toxins than fish and clean water. With that in mind, minimizing and eliminating plastic packaging has been a core priority since we launched our first liquid laundry detergents in 2020.”

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics
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