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Kraft Heinz Explores Potential of Paper-Based Ketchup Bottle

The company aims to become the first brand to use Pulpex’s patented recyclable, paper-based bottle technology for a sauce product.

Heinz and Pulpex are developing a prototype to test how the patented packaging technology could be used for the Heinz Tomato Ketchup bottle and other packaging formats .
Heinz and Pulpex are developing a prototype to test how the patented packaging technology could be used for the Heinz Tomato Ketchup bottle and other packaging formats .

Kraft Heinz announced in May that it’s teaming up with Pulpex to develop a paper-based, renewable, and recyclable bottle for its ketchup. While it’s not the first Consumer Packaged Goods brand to explore the use of Pulpex paper bottles—Diageo, PepsiCo, Unilever, and Estée Lauder, among others are already exploring the technology—Heinz is the first sauce brand to test the potential of the bottle for condiments.

Says Rashida La Lande, EVP & Global General Counsel and Chief Sustainability and Corporate Affairs Officer at The Kraft Heinz Company, “We hope to bring this bottle to market and to be the first sauce brand to provide consumers this choice in their purchasing decisions, as many consumers today are looking for more sustainable packaging options.”

Notes the company, its collaboration with Pulpex is the latest step in its journey to reduce its environmental footprint. The new packaging is expected to help advance the company’s sustainable packaging ambitions as it aligns with Kraft Heinz’s goal to make all packaging globally recyclable, reusable, or compostable by 2025. It is also an innovation the company says will help it to achieve net-zero greenhouse gas emissions by 2050.

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