Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Surf boards to ship in compostable packaging

Fully compostable mushroom-based protective packaging will be used to ship stand-up paddle surf boards from PUMA to retailers or directly to people who order them online.

Mushroom-based protective packaging as end cap.
Mushroom-based protective packaging as end cap.

Based in Herzogenaurach, Germany, PUMA has partnered with Ecovative, a company that uses mushroom technology to make a replacement for plastic foam packaging. Fungal mycelium (the equivalent of mushroom “roots”) is grown on agricultural crop waste and is molded to form this unique packaging called EcoCradle.  The PUMA boards will ship from manufacturer Clear Carbon and Components in Bristol, RI, in the EcoCradle packaging.  Once the boards arrive safely at their destination, the packaging can be broken up and used as mulch, composted at home, or even used as a biodegradable beach toy.

“PUMA has a mission to become the most sustainable sportlifestyle company in the world, and partnering with a company like Ecovative brings us one step closer to this goal,” says Antonio Bertone, chief marketing officer for PUMA AG. “When we [developed] the board, not only did we set out to create a one-of-a-kind paddleboard from a performance point of view, we also wanted to be mindful of the environmental impact.”

Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability