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New director and new directions are focus of MSU forum

At its third annual Packaging Executives Forum, The School of Packaging at MSU talks about tackling new complexities of the industry and launching the Center for Packaging Innovation.

Hotchkiss
Hotchkiss

The School of Packaging at Michigan State University has emerged from a tough financial year ready to “adapt to a changing landscape,” according to the school’s new director, Dr. Joseph Hotchkiss, who spoke at the university’s third annual Packaging Executives Forum in East Lansing, MI, in January. “The very highest levels of MSU are starting to think differently than they have in a long time.”

Dr. Hotchkiss noted that to meet the “new complexities of the discipline,” The School of Packaging plans to enhance its research quality and quantity, provide greater faculty support, simplify collaboration with corporations, and continue to expand its international presence.

The forum, attended by nearly 70 members of the packaging community, provided Dr. Hotchkiss an opportunity to outline his plans for the school, as well as gain feedback from the audience on the development of the new Center for Packaging Innovation and Sustainability, of which Dr. Hotchkiss is also director. The Center, launched at last year’s forum and now sponsored by Coca-Cola, ConAgra, Abbott Labs, and Dow Chemical, was established as a think tank for packaging innovation and sustainability, with research driven by its financial supporters.

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