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Fast facts from E-Pack Europe conference

Convenience of e-commerce for consumers introduces complexity in the supply chain. Two-hundred turn out for Smithers-Pira inaugural e-commerce packaging event in Berlin.

Smithers Pira
Smithers Pira

Even industry experts can get it wrong. Audience members participating in a live poll predicted the CAGR for e-commerce to reach 22% here in Germany through 2023.

The actual number is closer to 12%, although China will grow at the 22% rate.

In Europe, as in much of the developed world, top e-commerce products include clothing and sporting goods, media and computer software and travel and holiday accommodations.

The average on-line buy ranges between 100 and 400 Euros.

Amazon is leading in Europe with 33% of all on-line transactions followed by Argos and Bonprix.

Voice activated personal assistants like Alexa and Echo are impacting consumer on-line shopping behavior.

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