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Considerations for contract packagers

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Contract packaging can play a central role in package innovation. Following are nine areas co-packers should continually monitor and improve to bring innovation to their customers’ packaging.

1. Recognize that the consumer must come first in package design and merchandising, but winning at retail is critical.

2. Understand that consumers are buying tiers of products within categories, from basic to premium, and that you may participate across the range.

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