5-Minute Listen: BumbleBee Packaging Design Shift Captures Market Share

In this 5-minute listen, BumbleBee Seafoods President and CEO Jan Tharp tells us how the company handled a total branding shift, including a packaging redesign meant to make the products more relevant on the shelf and appeal to higher end sensibilities.

Mar 22, 2021

Do you want to see more content like this?

Read Bumble Bee CEO on Leadership, Market Changes, and the New Role of OEMs

Watch this one-minute video on Bumble Bee's Culture of Sustainability

Researched List: Engineering Services Firms

Our List of Cobot Palletizing Solutions

Annual Outlook Report: Digitalization

Machinery Basics

Liquid Filling Equipment Package This Pmmi

A Video Overview of Liquid Filling Machines

What Can You Package on a Vertical Form/Fill/Seal Machine?

A Look into the World of Cartoning Equipment

A Look at Feeding and Inserting Equipment on the Packaging Line

Unlike food packaging or products requiring oxygen or moisture barriers, some applications don’t need the complex multi-layer laminations that make many films difficult or impossible to recycle.

Private Label Brands Target Low-Barrier, Recyclable Films via Retailer Forum

Major retailers including Amazon, Walmart, CVS, and Target are uniting through the Sustainable Packaging Coalition to accelerate development of recyclable, low-barrier flexible films that can meet circularity goals without disrupting existing lines.

Fernway’s Paxiom dual-head labeler applies regulatory and branding labels to opposite sides of premium cartons at up to 40 per minute.

Fernway Cannabis Scales Automated Labeling Across State Lines

Axe Fine Fragrance aluminum aerosol can from Trivium Packaging features a proprietary lightweight alloy and precision metal printing that align technical engineering with scent-inspired design.

Lightweight Alloy Lifts Design and Sustainability in Axe Aerosol Can

Born Simple’s Terriyaki Chicken Bowl is packaged in a six-layer Tetra Pak retortable carton: four polypropylene layers, one aluminum barrier, and paperboard making up nearly 70% of the structure.

Born Simple Turns to Retortable Cartons for Shelf-Stable “Better Bowls”

Circular packaging solutions

Researched List: Engineering Services Firms

Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!

Download Now

Conveyor setup secrets from top CPG manufacturers

7 proven steps to eliminate downtime and boost packaging line efficiency. Free expert playbook reveals maintenance, sequencing, and handling strategies.

Products

5-Minute Listen: BumbleBee Packaging Design Shift Captures Market Share

Researched List: Engineering Services Firms

Our List of Cobot Palletizing Solutions

Annual Outlook Report: Digitalization

A Video Overview of Liquid Filling Machines

What Can You Package on a Vertical Form/Fill/Seal Machine?

A Look into the World of Cartoning Equipment

A Look at Feeding and Inserting Equipment on the Packaging Line

Private Label Brands Target Low-Barrier, Recyclable Films via Retailer Forum

Fernway Cannabis Scales Automated Labeling Across State Lines

Lightweight Alloy Lifts Design and Sustainability in Axe Aerosol Can

Born Simple Turns to Retortable Cartons for Shelf-Stable “Better Bowls”

Circular packaging solutions

Airless Pump Filler

Accumulation Table

Sealing Solution for PP and Aluminum Lids

October 2025

PELV Showcase 2025

September 2025

July/Aug 2025

Conveying, Feeding & Inserting e-book

Researched List: Fast Changeover Cartoning Equipment

Researched List: Powder Processing and Packaging Suppliers

Master Filling & Capping Equipment Selection