5-Minute Listen: BumbleBee Packaging Design Shift Captures Market Share

In this 5-minute listen, BumbleBee Seafoods President and CEO Jan Tharp tells us how the company handled a total branding shift, including a packaging redesign meant to make the products more relevant on the shelf and appeal to higher end sensibilities.

Mar 22, 2021

Do you want to see more content like this?

Read Bumble Bee CEO on Leadership, Market Changes, and the New Role of OEMs

Watch this one-minute video on Bumble Bee's Culture of Sustainability

Our List of Cobot Palletizing Solutions

List: Digitalization Companies From PACK EXPO

Researched List: Engineering Services Firms

Machinery Basics

Get a Quick Overview of Conveyors

How Do Horizontal Form/Fill/Seal Machines Work?

Liquid Filling Equipment Package This Pmmi

A Video Overview of Liquid Filling Machines

What Can You Package on a Vertical Form/Fill/Seal Machine?

Through the Line: Packaging and Processing

Through the Line Podcast: Glacier's AI Tool Turns Recycling Data into Insight

Pilots with Colgate-Palmolive and Amazon helped shape Glacier’s new DataStream platform, a subscription tool launched today that lets CPGs verify recyclability performance and close the loop between packaging design and real sortation and recovery outcomes.

According to Rockwell Automation’s 2025 State of Smart Manufacturing Report, CPG companies cite quality improvement (45%), cost reduction (44%), revenue growth (43%), risk reduction (40%), and higher OEE (40%) as the top business outcomes they expect from smart manufacturing investments. Nearly 70% of companies not yet using smart manufacturing plan to invest within the next 12 months.

Automation Fair Q&A: Inside Rockwell’s Push Toward Autonomous Packaging for CPGs

High-volume production runs highlight the scale of Babybel’s global transition from cellophane to paper packaging.

Babybel Latest Brand to Join Paperization Trend

From plain pack stock image (left) to a (hypothetical) branded prototype, shown in context on a shower shelf (right), AI artwork and context images now take minutes, not weeks.

How AI Is Rewriting the Rules of New Product and Package Testing

Semi-automatic Liquid Drum Filler Increases Operator Efficiency

Researched List: Engineering Services Firms

Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!

Download Now

Annual Outlook Report: Sustainability

The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.

Download Now

Products

Pacific Labeling & Integration's ECH200 Pro Handheld High Resolution Printer

5-Minute Listen: BumbleBee Packaging Design Shift Captures Market Share

Our List of Cobot Palletizing Solutions

List: Digitalization Companies From PACK EXPO

Researched List: Engineering Services Firms

Get a Quick Overview of Conveyors

How Do Horizontal Form/Fill/Seal Machines Work?

A Video Overview of Liquid Filling Machines

What Can You Package on a Vertical Form/Fill/Seal Machine?

Through the Line Podcast: Glacier's AI Tool Turns Recycling Data into Insight

Automation Fair Q&A: Inside Rockwell’s Push Toward Autonomous Packaging for CPGs

Babybel Latest Brand to Join Paperization Trend

How AI Is Rewriting the Rules of New Product and Package Testing

Semi-automatic Liquid Drum Filler Increases Operator Efficiency

Handheld Coding and Marking Printer

Manufacturing Intelligence Software

Palletizing Kit

Packaging World Resource Guide 2026

Nov/Dec 2025

October 2025

PELV Showcase 2025

Packaging Recycling Summit 2025: A Pivotal Moment in Circularity

How AI is Making Packaging Robots Smarter and More Adaptable

Humanoid Robots in Packaging and Processing: 2025 Status Report

Conveying, Feeding & Inserting e-book