5-Minute Listen: BumbleBee Packaging Design Shift Captures Market Share

In this 5-minute listen, BumbleBee Seafoods President and CEO Jan Tharp tells us how the company handled a total branding shift, including a packaging redesign meant to make the products more relevant on the shelf and appeal to higher end sensibilities.

Do you want to see more content like this?

   Read Bumble Bee CEO on Leadership, Market Changes, and the New Role of OEMs

   Watch this one-minute video on Bumble Bee's Culture of Sustainability