These two refrigerated flavors, Original and Cinnamon Swirl, follow a successful online-only launch of shelf-stable oat Original and French Vanilla and are part of a rapidly increasing number of oat-based alternative dairy products. nutpods’ new chilled oat creamer lineup will launch in the coming months at these retailers: Sprouts, Whole Foods, and Fresh Thyme.
“We knew that oat as a base ingredient would be a great complement to our nut-based creamers, with its neutral taste and incredible frothability. It has grown even faster than we anticipated,” says Founder & CEO Madeline Haydon. In the past 4 weeks, Oat has become the number two driver of dollar growth in the category, after almond. “While retailers have slowed resets due to Covid-19, they are still excited about the growth and potential of oat creamers,” adds Haydon.
These products are the company’s first appearance in a new carton format, the 16-oz combidome packaging from SIG. Consumers will also start seeing the company’s core line of refrigerated almond coconut blend creamers, in Original, French Vanilla, Hazelnut, and Caramel, in this new packaging starting in July. The new artwork reflects a modernization of the company’s look, maintaining their iconic green logo but introducing brighter color blocks and simplified messaging. “We hope that our new look helps us stand out on shelf and clearly explains that we are a diverse line of delicious and zero-sugar, dairy-free creamers,” said Patrick Coyle, VP of Marketing.