Industries: Page 742

Consumer packaged goods

Coke's got game

During the last football season, paperboard packaging for 12-packs of Coca-Cola, Atlanta, GA, captured the raw energy of the NFL. SBG Enterprise’s (San Francisco, CA) design combines the requisite “Coca-Cola red” with illustrations of NFL players in the heat of the game.

April 30, 2000

Household/Automotive

A high-performance bottle

Ease of consumer use was a major goal behind the in-house packaging design for premium fuel treatments from automotive products manufac-turer Berryman Products, Arlington, TX.

April 30, 2000

Dairy

Visual impact

Little Rock, AR-based TCBY’s ½-gal frozen yogurt packaging got a complete makeover from Fisher Design (Cincinnati, OH). The previous package featured illustrations of the flavor’s ingredients paired with light latticework set against a white background.

April 30, 2000

Flexibles

International agreements

Rexam PLC (London, England) has agreed to acquire American National Can Group Inc. (Chicago, IL) for $985 million, which would make the co. the largest supplier of cans to Coca-Cola Enterprises, Inc.

April 30, 2000

Containers

Domestic acquisitions, agreements

Chase Capital Partners (New York, NY) and members of current management in a recapitalization transaction have purchased Huntsman Packaging Corp. (Salt Lake City, UT) for $1.065 billion.

April 30, 2000

Prepared Foods

Short shrift

NFPA and the American Frozen Food Institute object to a proposal by FDA that it be allowed to give a “brief denial” to citizens’ petitions deemed to have no public health significance.

April 30, 2000

Consumer packaged goods

Coke promotion 'pops' off

Atlanta-based Coca-Cola Co. is starting off summer 2000 with a ‘pop.’ In a unique promotion aimed at the consumer’s need for instant gratification, Coke will be giving away millions of dollars that can be retrieved simply by popping off the fake top of special cans.

April 30, 2000

Labels

Label spouts off about oil can

Last month, WD-40 began selling its 3-IN-ONE® oil in a new, yet nostalgic-looking oil can package that’s decorated with a functional shrink-sleeve label.

April 30, 2000

Flexibles

Carton graphics provide relief

Marketers at the Mentholatum Co. ached for a way to vividly show consumers how to use three new varieties of Migraine Ice cooling headache pads. They found relief in a colorful paperboard carton that uses a substantial portion of its front panel to show a consumer finding fast pain relief by applying a pad to his or her forehead, temple or neck.

April 30, 2000

Labels

Euro-chic graphics

Clearly Canadian Beverage Corp. introduces Tré Limone, a more refined, Euro-centric sister beverage to Clearly Canadian.

April 30, 2000

Converting equipment

Switch to PET

Nutrition supplement marketer Natrol of Chatsworth, CA, gained numerous benefits last fall when it eliminated containers made of glass, high-density polyethylene or polystyrene in favor of polyethylene terephthalate.

April 30, 2000

Closures

German brewer second to launch in 'Glaskin'

The second brewery to announce a launch of beer in a Tetra Pak (Geneva, Switzerland) Glaskin™ plastic bottle is Bitburger of Bitburg, Germany. The Bitburger 38 Bigneck is scheduled to reach as many as 10ꯠ Lekkerland/Tobaccoland gas station outlets throughout Germany beginning this month.

April 30, 2000