Industries: Page 682

Controls & Machine Components

Protective details

The Xbox console includes a variety of sensitive internal components including a hard drive, DVD drive, and a CPU. To protect the console during transportation and handling, Microsoft selected expanded polystyrene foam end caps.

November 30, 2001

Consumer packaged goods

Design goals

Redmond, WA-based Microsoft asked design firm SBI and Company (Salt Lake City, UT) to create an identity at retail for its Xbox game console that effectively and consistently communicates the Xbox brand attributes and positions the company as a leader within the category.

November 30, 2001

Controls & Machine Components

Xbox box has 'game'

The graphics design for the much anticipated mid-November debut of Microsoft's Xbox game console strikes a balance for hard-core gamers and mainstream consumers. After soliciting concepts from several firms, Redmond, WA-based Microsoft awarded the design work to SBI and Company (Salt Lake City, UT).

November 30, 2001

Flexibles

Baking kits display holiday spirit

Betty Crocker has cooked up a timely product for the season: holiday baking kits in four varieties. The kits from Minneapolis, MN-based General Mills are packaged in creative and colorful boxes with precision die cuts. Although introduced last year—and seasonally for Halloween—this winter's kits offer new features.

November 30, 2001

Beverage

"Famous" holiday case

The Edrington Group, Glasgow, Scotland, U.K., is decorating The Famous Grouse Scotch whisky domestic and overseas export cases for the holiday season. Since October ‘01, a new animated Grouse icon has been adorning a new B-flute corrugated case used for 7-cL, 70-cL, and 1-L bottles in 6- and 12-pack distribution cases.

November 30, 2001

Coding, Printing & Labeling

Egg labeling kicks in

As of September 4, 2001, cartons of nonpasteurized eggs must bear a safe handling statement.

November 30, 2001

Controls & Machine Components

Efector, Inc: Efector, Inc: AS-I controller

ifm efector (Exton, PA) has released a SmartLogic™ unit that operates as an AS-i module with 4 inputs and 4 outputs. Module uses a programmable microprocessor with an 8-kb program memory that adds fast, local control functions to AS-i installations.

November 30, 2001

Coding, Printing & Labeling

Can labeling improves logistics

In Vejle, Denmark, where a company called Tulip operates Northern Europe’s largest meat packing plant, preprinted round cans are giving way to round cans that are decorated in-line via roll-fed labelers.

November 30, 2001

Closures

ESL moves Marigold into multiple markets

In September, Minneapolis-based Marigold Foods introduced five flavored milk varieties in high-density polyethylene bottles. Ultra-high temperature (UHT) processing yields a 65-day shelf life. The 12-oz Kemps®-brand varieties sell in refrigerated dairy cases of supermarkets, as well as in school vending machines.

November 30, 2001

Flexibles

Club stores spawn salmon multipacks

Marketers for San Diego-based Bumble Bee Seafoods heard the call of club stores and consumers alike, requesting a more flashy multipack of its canned salmon. Bumble Bee responded last summer with a colorful film sleeve from Ultrapak (Dunkirk, NY) for two- and four-pack varieties.

November 30, 2001

Flexibles

Teens assigned to Hawaiian Punch

In an effort to give its venerable fruit punch drink a “hip” packaging design, Hawaiian Punch is turning to its core consumers: teenagers. Hawaiian Punch is a brand of Plano, TX-based Dr Pepper/Seven Up, a subsidiary of Cadbury Schweppes plc.

November 30, 2001

Flexibles

Cadbury package scores a slam dunk

Adding to its Mr. Big™ candy bar’s already larger than life image, Toronto-based Cadbury Trebor Allan recently added National Basketball Assn. player Vince Carter to the Mr. Big label for a special promotion.

November 30, 2001