Sustainability

OFF THE SHELF: Beer variety pack brews multiple advantages

For its Widmer Brothers beers, the Craft Brew Alliance uses a new variety-pack box that reveals up to four different 22-oz glass bottle brands inside, providing marketing differentiation and materials savings.

June 13, 2012

Industries: Page 277

Beverage

NYC ban could turn up the heat on 'supersized' soft drink packaging

Datamonitor report indicates that the proposed legislation could lead companies to opt for smaller package configurations.

June 12, 2012

Containers

Raising spirits' packaging profile

Uniquely shaped bottles, screen-printed graphics, stopper corks, and shrink-sleeve neck capsules give Death's Door gin, vodka, and white whisky lively shelf appeal.

June 11, 2012

Plastics/resins

Kraft cooks up another quick-prep meal kit

Capitalizing on its salad dressing expertise, Kraft creates a kit of bottled sauce and dressing that, when added to chicken and salad, results in a quick, six-serving meal.

June 8, 2012

Cosmetics/Personal care

Cutex nails distinctive new package design

A taller, enlongated bottle shape, a softer pastel color palette, and a modernized logo take Cutex nail polish removal products from a commodity to premium appearance.

June 7, 2012

Cosmetics/Personal care

Therapeutic baby care rebranded

Design firm updates colors and symbols for therapeutic baby-care brand Gentle Naturals to emphasize product trust, efficacy, therapy, and quality.

June 7, 2012

Cartons and boxes

Traceable tomato products

In Italy, Consorzio Casalasco del Pomodoro, one of Europe’s biggest tomato products manufacturers, together with the C.I.O. (Consorzio Interregionale Ortofrutticoli) association, has opted for an unusual initiative to provide consumers with information about the source of its product ingredients.

June 4, 2012

Filling/capping, liquid & viscous

Blow/fill aseptic line—small footprint, big impact

Italian beverage producer Paradiso SpA can now ship aseptically filled PET bottles of teas, isotonic drinks, and other beverages along with its mineral waters and soft drinks.

June 1, 2012

Cosmetics/Personal care

Airless dispensers for sun care products

The global trend to packaging premiumization has spread to the sun care segment, with airless dispensers used for product launches sold from the Pacific Rim to the Middle East.

June 1, 2012

Meat/Poultry/Seafood

Bonometti puts the emphasis squarely on the meat

'Super-protruding vacuum skin packaging' is a new approach to merchandising fresh red meat that draws the eye of the consumer more powerfully than ever.

June 1, 2012

Recycling

Revamped packaging boosts beans' marketing profile

Hot-fill tubs with unique closure system lure consumer attention, reap innovative design recognition, and down-size carbon footprint.

June 1, 2012

Flexibles

Are laundry packets being ingested by children?

New packet or “pod” packaging has been hailed as a game-changing innovation in laundry detergent, but that innovation has unwittingly shone light on the increasing use and potential danger of food-style packaging and formulations in non-food categories.

June 1, 2012

Cartons and boxes

Foodservice smoothie mixes launched in aseptic cartons

Syrups and flavorings company introduces natural fruit smoothie mixes in 46-oz aseptic cartons for the foodservice industry.

May 31, 2012