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Bonometti puts the emphasis squarely on the meat

'Super-protruding vacuum skin packaging' is a new approach to merchandising fresh red meat that draws the eye of the consumer more powerfully than ever.

A new approach to merchandising fresh red meat.
A new approach to merchandising fresh red meat.

High-end whole-muscle meats are being packaged in a whole new format at Bonometti Carni, a leading meat processor in the Northern Italian town of Rodergo Saiano. “It’s our first use of vacuum skin packaging,” says the firm’s Massimo Bonometti.


One look at the T-bone pictured here makes it abundantly clear that it’s not just any vacuum skin packaging we’re talking about here. It’s called “super-protruding skin packaging” by G. Mondini-Ulma, the Italian machine builder behind this new packaging format. The idea is to give the meat considerably greater shelf impact by having it protrude so three dimensionally out of its tray that shoppers in the store aisle can’t help but have their eyes drawn to it. The idea is to sell meat and not plastic, says G. Mondini-Ulma, which is represented in the U.S. by Harpak-Ulma.


The machine in use at Bonometti since early last year is Mondini’s EVO 367. Preformed trays are picked automatically from a magazine and conveyed to the station where an operator places cuts of meat into the trays. Placed over each piece of meat is a bone-guard material that prevents any sharp edges of bone from puncturing the film that’s about to be applied. The PET/EVOH/PE trays are supplied by Rosaplast.


Exiting the Mondini machine, a metal detector from CEIA causes any trays with metal to be kicked off the line. Good trays are conveyed through a Bizerba  machine that applies a pressure-sensitive label to each package.

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