Consumer packaged goods

How to control shrink distortion

Unilever’s Comfort Intense brand of laundry freshener has a new look thanks in part to the package designer’s use of Shrink and Shrink Correction technology.

June 2, 2016

Detergents/cleaners: Page 9

Flexibles

Seventh Generation Introduces Recyclable, Flexible SUP

The new pouch is a multilayer PE structure that provides functional and aesthetic advantages comparable to a mixed-material structure, but solves the recycling challenge.

January 16, 2016

Labels

UniPak solution adds value

Belgian household products company Peritus Brands is deploying a special package while running a promotional campaign for its Blan White bleaching powder.

January 8, 2016

Plastics/resins

Green cleaning products rebrand

Earth Friendly Products replaces outdated packaging for its cleaning products with a sleek new bottle and graphics that convey the emotional benefits of the brand.

December 28, 2015

Plastics/resins

Bottle gets the drop on fabric softener category

Ultra-concentrated fabric softener line from Unilever debuts in a droplet-shaped bottle with a vibrant full-body label that conveys the formula’s intense fragrance and freshness.

November 4, 2015

Sustainability

P&G to increase PCR content in 230M laundry care bottles annually

Representing enough plastic to go from North to South Pole, 230M bottles annually of some of P&G’s flagship laundry care brands will soon comprise up to 50% PCR material.

August 7, 2015

Detergents/cleaners

Off The Shelf: Loading up on laundry packaging innovation

New Purex PowerShot package provides auto dosing of super-concentrated liquid laundry detergent through its “PowerShot engine” integrated dosing/measuring cap, while Puretergent “better for you” detergent comes in a 50-oz flexible pouch with attached dispensing tap and measuring cup.

June 5, 2015

Sustainability

Method is first with 100% RPET detergent bottle

Method overcomes design and manufacturing challenges to create a 53-oz 100% RPET bottle with strong shelf appeal and environmental benefits for its new laundry detergent.

May 28, 2015

Containers

Premium cleaning products convey value for retail sale

Originally sold through TV shopping network channel QVC, For Life Products, LLC’s Rejuvenate line of floor restoration products, based on its All Floors Restorer formula, is designed to return wood, laminate, and other hard floor surfaces to like-new condition.

May 4, 2015

Sustainability

P&G to use How2Recycle Label

Procter & Gamble to add SPC’s How2Recycle Label on its Dawn dish detergent packaging to encourage consumers to recycle the bottle as well as the cap.

March 11, 2015

Flexibles

Pouched product a Shark Tank success

Clean Ethics LLC of Richmond, VT, is about to get a $75,000 infusion to help fulfill purchase orders and get its Bottle Bright product into retail.

March 3, 2015

Sustainability

Sugarcane-based bottle aligns with organic cleaners

Organic cleaning products company Greenology switches to sugarcane-based HDPE bottles that provide the same functionality as petroleum-based packaging in a renewable material.

February 5, 2015

Containers

New floor cleaning bottle triples Weiman’s sales

Replacing a lime-green oblong bottle with a clean, soft-edged, ergonomic container that clearly communicates the product’s use, Weiman’s new floor cleaner bottle triples sales.

February 2, 2015