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My personal favorite "package of the year"

This hand cleaner works on so many levels I have to vote it the best package I have seen this year, for both graphics and Shelf Impact! http://www.shelfimpact.com/

Pw 4380 Webchrzansticky
I can’t even remember where I got this image from (my apologies). I pulled it to use next year as an example of innovative packaging for our Package Design Workshop Series.

Simple design and stark color appeal even from too far away to read. But when you get close and see the image (popsicles and jelly donut--retro in a way) it is so compelling for what they make you feel—sticky!

You take one look and literally feel you need to wash your hands.

This has been the reaction of every person I have shown these packages to.

Your reaction?

It’s almost hypnotic suggestion, for goodness sakes!

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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Coding, Marking, and Labeling Innovations Report