My personal favorite "package of the year"

This hand cleaner works on so many levels I have to vote it the best package I have seen this year, for both graphics and Shelf Impact! http://www.shelfimpact.com/

Pw 4380 Webchrzansticky
I can’t even remember where I got this image from (my apologies). I pulled it to use next year as an example of innovative packaging for our Package Design Workshop Series.

Simple design and stark color appeal even from too far away to read. But when you get close and see the image (popsicles and jelly donut--retro in a way) it is so compelling for what they make you feel—sticky!

You take one look and literally feel you need to wash your hands.

This has been the reaction of every person I have shown these packages to.

Your reaction?

It’s almost hypnotic suggestion, for goodness sakes!

Get your daily dose of global packaging trends, follow me on Twitter .


Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability