Plans call for three tiers of packaging in Europe, also including
deluxe and sturdier versions of the standard case. It expects the basic
CDs to sell for about £7, the standard for about £10, and the deluxe -
offering bonus CDs or DVDs - for around £14. The company said the CD
had not "had much of a revamp in the last 20 years". The basic package
was aimed at stimulating sales for older albums, "similar to a
paperback book".
U.K. music giant revamps CD case
Universal Music Group will sell CDs in basic cardboard sleeves in a bid to compete with online sales.
May 31, 2007
Machinery Basics
How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
Read MoreNew ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
Read More