Plans call for three tiers of packaging in Europe, also including
deluxe and sturdier versions of the standard case. It expects the basic
CDs to sell for about £7, the standard for about £10, and the deluxe -
offering bonus CDs or DVDs - for around £14. The company said the CD
had not "had much of a revamp in the last 20 years". The basic package
was aimed at stimulating sales for older albums, "similar to a
paperback book".
U.K. music giant revamps CD case
Universal Music Group will sell CDs in basic cardboard sleeves in a bid to compete with online sales.
May 31, 2007
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