U.K. music giant revamps CD case

Universal Music Group will sell CDs in basic cardboard sleeves in a bid to compete with online sales.

May 31, 2007

Plans call for three tiers of packaging in Europe, also including deluxe and sturdier versions of the standard case. It expects the basic CDs to sell for about £7, the standard for about £10, and the deluxe - offering bonus CDs or DVDs - for around £14. The company said the CD had not "had much of a revamp in the last 20 years". The basic package was aimed at stimulating sales for older albums, "similar to a paperback book".

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