A new package design for the Great Scot line of dry bean and grain products from U.K. manufacturer Whitworths puts the focus squarely on product presentation and taste, to move the “stock cupboard” product from commodity to “kitchen flair.”
“Great Scot has been offering traditional Scottish ingredients for more than 30 years, but with the market changing, Whitworths wanted to expand the brand by offering new meal solutions,” says Alan Gilbody, creative director for Slice Design. “Slice was asked to create a packaging design that refreshed the existing Great Scot range and allowed for the introduction of a range of new products.”
Providing new package graphics for eight SKUs—among them existing products such as Red Split Lentils and Vegetable Broth Mix, as well as some new, specialized products like Beetroot & Smoked Sage Cous Cous—Slice retained some elements of the Great Scot brand equity, while punching up the flexible film packaging with product shots and color coding.
